Hi, I’m Nathalie.

I’ve had an interesting trajectory. I got my B.S. from Columbia Engineering for mechanical engineering. I was drawn to systems thinking, experimental design, and tinkering with stuff.

My career started in strategy & analytics at Digitas, measuring digital marketing campaigns. Those were the days of impressions, clicks, and CTRs. Pivot tables were my friend.

I’ve always been fascinated by understanding the user: be it the customer, market, or target audience.